WILD’s existing brand was lived in and a product of piecemeal additions. Using the same typefaces and colors, our creative team shifted the brand voice and aesthetic from disjointed and default to one that feels lived-in and organic.
WILD Foundation
A global impact, with program diversity to match
A new site and brand refresh with Snowday was a prime opportunity to re-organize how WILD presented all that they do.
A website is a conceptual representation of an organization, aligning teams, stakeholders, and clients.
Brand Voice
A Lesson in Emphasis
site planning
Strategy organizes. Design focuses.
The previous WILD site had confusing navigation, multi-site external links, inconsistent layouts and brand, and hard-to-update universal content. Our strategy team worked closely with the client to help simplify, fully re-organize, and prioritize how everything fit together. The site architecture became a powerful organizational mirror that reinforced the priorities and impact of WILD to the team and partners.
Jackie Batrus Blakley WILD Communications Officer
The Snowday team is incredibly talented at bringing website ideas to life! They very quickly understood the look and feel we were trying to achieve with the new design of our site and executed on it beautifully. It was a pleasure collaborating with all of them!
The content lift
Snowday put content control directly in the hands of the team during development, training them on how to load and manage text and media. This allowed direct ownership of the content by each stakeholder, and parallel collaboration. A content migration preserved archives, while key page structures were re-indexed for SEO, ensuring no broken links or dead ends when the new site launched.
