Strategy led workshops with staff informed a wholesale brand refresh. Harmony between color, type and brand forms were immediately iconic within the community, while providing an icon and information architecture that easily organizes programs. Brand extensions, like multi-use animated styled characters, carefully support playfulness while not undermining the message of trust and professionalism needed for a professionally run child care.
Children’s Learning Center
Intuitive information dressed in design that delights
When branding and website architecture can happen together, an organization can reimagine how they operate and unlock new magic.
Your brand needs to work for you
With an expanding footprint of early childhood care and specialty services, The Children’s Learning Center needed a brand that fit, and a full website rebuild. Their offering had become complex to navigate for prospective families, while currently enrolled parents needed important regular information.
The CLC brand’s primary shapes emphasis foundational learning. Marrying minimal, Swiss-style design with playful characters allows the new CLC brand to appeal to both parents and children.
Branding
Playful! Kind! That’s our brand.
“Their creative process was not only thoughtful and intentional, but fun!”
— Sarah Johnston CLC's Development Director
Web Development
Meet the need
After a strategy-led fresh rebranding, Snowday dug into the various audience goals to inform a brand new content architecture on the site. User journeys illuminated unforeseen use cases, like orienting new parents to programs and offerings, or breaking down the process for special education enrollment.
Purpose-built Solutions
Snowday built a custom site that delivers native English and Spanish content – not unnatural browser translations. The site empowers the team to manage content updates while maintaining the custom brand-forward layout and design
“Throughout the entire process, we felt heard, seen, and cared for. Their team did a wonderful job of taking into consideration the many facets of our work… and developing a brand that strikes the right chord of being both joyful and professional.”
— Sarah Johnston CLC's Development Director
Keeping it fun!
Unique touches, like the animated brand characters and button hovers blend performance driven development with a brand that delights.
