News & Updates
Thoughts, musings, and behind-the-scenes on how we’re approaching a fast-changing industry.
Clear Strategy, Compelling Creative
Snowday is a full service digital marketing agency with a track record of driving measurable results for our partners. We specialize in digital campaigns, branding, media production and web development, with specific expertise in the hospitality, real estate development, tourism, and non-profit spaces.
Work That Turns Strategy Into Results
Our Great Partners
End to end service helps your marketing run smoothly
Drive New Customers
Steady inbound traffic is key to growth and sustainability. Doing it strategically makes investments go further while illuminating key audience behaviors and desires.
Connect your operations
A connected customer journey, from marketing to checkout to ongoing engagement, is critical to feed data at every stage to optimize customer action
Tell your story
You are in business because you do something unique. Sharing that story visually is foundational to connecting with the right audiences.
Marketing Strategy
Great creative without strategy is just expensive decoration
- Brand Positioning
- Market Research
- Audience Segmentation
- Messaging Architecture
- Campaign Framework Development
- Competitive Analysis
- Go-to-Market Planning
- Strategic Learning Plans
- Brand Style Guides
- Content Strategy
Web Design & Development
A website that actually works as hard as your business does.
- Custom Website Design & Development
- WordPress CMS
- Web App Development
- UX/UI Design
- Information Architecture
- SEO Strategy
- Analytics Setup
- CRM & Platform Integration
- Ongoing Support & Maintenance
Digital Ad Campaigns
Turning interest into intent — at every stage of the decision.
- Programmatic Display
- Paid Search (Google/PPC)
- Paid Social (Meta/Instagram)
- Geofencing & Device ID
- Behavioral Targeting
- Retargeting Sequences
- Pre-Roll & Connected TV
- Campaign Strategy
- A/B Testing
- Analytics & Attribution
- Email & CRM Integration
Graphic Design & Brand Identity
A brand isn't a logo. It's a system that makes every touchpoint work together.
- Brand Development & Identity
- Logo Design
- Brand Style Guides
- Graphic Design
- Iconography & Illustration
- Print & Collateral
- Packaging
- Wayfinding & Signage
- Environmental Design
- Campaign Brand Systems
- Motion Design
- Ad Creative
Photography & Video Production
We don't make videos. We make stories people actually finish watching.
- Brand Films & Campaign Video
- Short-Form Social Video (Reels/Stories)
- Episodic & Documentary Series
- Professional on-set production management
- Aerial Cinematography (Licensed Drone)
- Event Coverage
- Storyboarding & Pre-Production
- Post-Production & Color Grading
- Motion Graphics
- Multi-Format Delivery
Social Media Management
Social media that builds audiences, not just follower counts.
- Social Media Strategy & account management
- Content Calendar Management
- Original Photography & Video
- Reels & Short-Form Video
- Paid Social Management
- Community Management
- UGC Strategy
- Platform Analytics & Reporting
- In-House Team Training & Handoff
Featured Article
How Snowday Built a Social Media Content Platform for Rural DMOs
You build a creator marketplace app that connects creators with businesses and DMOs. No travel, easy budgeting, easy licensing, quality content with insights from real locals.
Process is Predictable
Every serious designer has a process, but what does it mean?
How to Write an RFP That Actually Gets You Great Marketing Partners
A clear, well-organized RFP attracts sharper proposals, faster turnaround, and more accurate pricing. A messy one attracts padded estimates and agencies guessing alongside you.