Snowday delivered a comprehensive brand roadmap built on rigorous market research that blended primary and secondary source data and stakeholder input. This directly informed the naming, branding, and nuanced brand positioning of The Sylvan Lodge.
Snake River Sporting Club
House of Brands and Sales Funnel
Snowday has worked with the club for nearly a decade, helping them build brand and product, develop connected sales funnels, and capture the stunning beauty of the landscape, lifestyle and architecture.
A singular club has a unique audience. Snowday connects the two with media & marketing strategy.
New product, new funnel
With multiple and distinct real estate products, the club needed a partner who could coordinate separate funnels and keep the messaging on-target.
Research led branding
Don’t make assumptions
who needs what
Synchronized = Supercharged
Digital marketing was not an afterthought; a clear website and marketing funnel integrated club level messaging, while allowing unique conversion points for specific audience targets across real estate, short term visitors, and club members.
10 years of partnership has created a brand that stands out in the mountain west.
Turning a visit into a lifetime
Snowday operates as a closely integrated external marketing department for the Club. We manage all branding, marketing collateral, and support an integrated guest/member experience. We run programmatic ad campaigns that benefit from the unified client technology ecosystem we’ve built, improving conversions across all campaigns.
We build marketing into client operations technology. Few agencies can bring this depth of service and consulting expertise.
Precision Campaigns
Pay for the right leads
We geofenced yacht clubs, private jet terminals, golf clubs, and high-income zip codes nationwide — capturing devices physically present at these venues. These leads were filtered by real estate intent such as installed Real Estate apps and prior visits to Teton County. Each campaign cycle fed the next, with client return on ad spend (ROAS) improving steadily.
By the numbers:
$87MM
trackable RE sales in 3 years.
+40%
Campaign performance compared with industry
8 years
Running iterative programmatic campaigns
Technology & operations
More than an Agency
Our deep partnership has built an organization that functions more smoothly, more efficiently, and more effectively than would be achievable with a traditional siloed client <> agency relationship.
For 10 years we have provided key operational consulting, platform integration, cross-department collaboration, 3rd party SaaS vendor and platform management, and club KPI integration.
This is a critical competitive advantage as the club grows rapidly and competes in a more crowded market.
