Snowday built a programmatic ad campaign funnel that targeted people already flying private.
Merlin 1 Private Jets
Digital campaign for a needle in a haystack
One in ten individuals who can afford to fly private actually do. How do you spend ad dollars effectively, to avoid wasting 90% of your budget targeting the wealthy? You steal customers.
A programmatic campaign
Traditional campaigns run ads with set budgets, audiences, and bid strategies within a single ad network — Meta, or Google Ads, for example. A programmatic campaign like Merlin1 uses tools to define strategy external to any single platform, utilizing a huge collection of Ad Networks and 3rd party audience data, including social and Google.
This allows campaign messages to follow users between devices, web pages, apps, podcasts, and more, with targeting and budgets that are optimized cross-channel for the entire funnel.
Ad Strategy
Dialing in our targets
We geofenced every private terminal in their service range
Filtered out airport employees and non-target demographics
Further filtered by “lives near a Merlin1 city hub”
Delivered ads to those mobile devices, then to that user’s entire device ecosystem
Reinforced with optimized search ads and retargeting
Steady customers = Confidence to grow
Our campaign has created a steady stream of leads for the Merlin1 team, filtered and vetted through a pointed landing page and functional CRM. A polished new website and thoughtfully designed and organized sales materials lands the deal.
With Snowday’s enterprise tools and marketing expertise, a small business can compete with the big guys.
Snowday has been an outstanding partner for Merlin1. Snowday came in with a clear plan and executed it step by step…They truly know what they are doing.
Saber A. Merlin1
Help! I need a site
Merlin1 was in a pinch. Their site was deeply broken and their Austin agency was on autopilot. Snowday got an MVP website up in a weekend, fixing their sales funnel, analytics, and immediately improving the ROAS of their paid campaigns. The new site better explains the products and the unique sales pitch for Merlin1 which has driven business growth year over year.
An empty leg listing page that is easy to update in-house drives significant new business for Merlin1
Sales enablement
Sales needs to look the part
Deeply aware of the Merlin1 product, our team completely re-worked their sales pitch tools. New pitch decks and user friendly infographics empowered the sales team with accurate, personal, and professional pitches on-par with the product.
