Snake River Brewing had grown into a household name in the Mountain West, but its branding hadn’t evolved with the industry it helped shape. The goal was to modernize the look and feel without losing the authenticity and grit that made SRB a Jackson staple.
Snake River Brewing Identity
Rebranding a Wyoming Classic for a New Generation
After 25 years of award-winning brews, Snake River Brewing was ready for a refresh. Wyoming’s oldest brewery needed an identity that honored its heritage while resonating with a new wave of craft beer drinkers.
Impact Snapshot
Awarded Best Can Design (8–12oz) – Craft Beer Marketing Awards American Packaging Design Award – GDUSA Boosted brand recognition and shelf visibility statewide Elevated perception from local favorite to regional icon
A modern brand system that honored 25 years of legacy while unlocking future growth.
challenege
approach
1. New Look Same Spirit
Snowday reimagined SRB’s visual identity from the ground up, keeping its recognizable spirit alive while introducing a contemporary wordmark, vibrant palette, and flexible design system built for longevity.
2. Art from the Corridor
To ground the brand in its sense of place, we collaborated with artists from across the Snake River region to create can illustrations that celebrated local landscapes and culture.
3. Design Built to Travel
Each label was designed to peel, revealing hidden artwork and transforming into a collectible sticker, an inventive nod to SRB’s adventure-driven audience and river culture.
The brand extended naturally into everyday life, on and off the river.
4. Consistency On Tap
By standardizing the tap handle and swapping lightweight magnetic nameplates instead of full handles, production and shipping costs dropped drastically while brand visibility increased.
A modular tap system made scaling new beers faster and more cost-efficient.
5. Merch for the Fans
A fresh line of apparel and gear turned regulars into brand ambassadors, extending SRB’s visual identity beyond the taproom.
the impact
The rebrand reinvigorated Snake River Brewing’s presence, winning multiple national design awards and redefining how the brand showed up across every touchpoint.
From cans and tap handles to apparel and merch, SRB’s updated identity bridged the gap between its storied past and its next generation of fans proving that authenticity and evolution can flow from the same river.
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