- Revitalized brand perception and community engagement
- Increased participation and donor enthusiasm
- Year-over-year growth in total giving and event reach
Old Bill’s Fun Run
overview
For over 25 years, Old Bill’s Fun Run has united Jackson Hole around generosity. But even community icons need renewal. The event’s beloved identity had grown dated, and the Foundation wanted to reenergize participation with a look that matched its spirit.
A Classic Reimagined for a New Generation.
The challenge
Old Bill’s is the heart of local philanthropy in Jackson Hole, but its branding no longer reflected its energy. The visual language felt static compared to the vibrant event it represented. The goal: honor the legacy while bringing the brand into the present.
Impact snapshot
The brand stopped matching the energy
approach
Evolving a Local Legacy
We reimagined the brand from the ground up, modernizing the logo and color palette while keeping the essence of the original running man.
A legacy event needed a visual language that matched its energy today.
Design that Connects
Bright colors, playful icons, and shared typography linked the event to its parent organization, The Community Foundation of Jackson Hole, tying both brands together through a shared visual language.
The identity expanded from a logo into a system built for community expression.
Community in Motion
The new design expanded that single runner into a diverse, illustrated crowd, people of all ages, sizes, and even a banana suit, symbolizing unity and joy in collective giving.
A Digital Refresh
A full website redesign simplified navigation, improved access for donors and participants, and brought the energy of race day to every page.
the impact
Participation rose with the perception
The rebrand reignited excitement for the event across Jackson Hole. Participation climbed, donations rose, and the community embraced the new identity, from refreshed race shirts to year-round wear.
The result wasn’t just a new look, but a renewed spirit. Old Bill’s felt as alive and connected as the cause it celebrates.
Modernizing the experience made participation easier without losing character.
