Samantha Simma is the Media Director at Snowday Agency, where she leads media planning, strategy, and execution across digital and traditional channels. With deep expertise in paid media and audience targeting, she develops data-driven strategies that help brands reach the right people and turn attention into measurable results. Sam brings years of experience managing and optimizing campaigns for clients across a range of industries, combining analytical insight with a strong understanding of messaging and consumer behavior. Originally from Wisconsin, she moved to Wyoming in 2012 and has since embraced life in the mountains—spending her free time hiking, camping, hunting, and exploring the backcountry with her rescue dogs, Timber and Buck.