Snowday built a full campaign around a single concept, “Dirty 30.” We leaned into 1990s nostalgia, pairing SRB’s mountain roots with grunge-era attitude.
Snake River Brewing Dirty 30
Dirty 30: Celebrating 30 Years of Craft and Community
For its 30th anniversary, Wyoming’s oldest brewery wanted more than a toast, it wanted a party. Snake River Brewing set out to honor its roots, engage loyal fans, and remind everyone that craft beer in the Tetons has always had a little grit.
The Challenge
After three decades of brewing, Snake River Brewing needed an anniversary campaign that felt both authentic to its history and fun for a new generation of drinkers.
The Goal: Celebrate the milestone without feeling like a museum piece.
The Approach
1. Throwing it Back to 1994
3. Going All-In Online
A full website takeover transformed SRB’s homepage into a 90s-style time capsule, while giveaways of custom skis, snowboards, and Yeti coolers extended the celebration across social media.
The Impact
The campaign turned nostalgia into momentum. Fans shared, engaged, and showed up, online and in taprooms. SRB saw record engagement across channels, widespread press coverage, and four Craft Beer Marketing Awards, including global recognition for Best Experiential Campaign and Best Original Video.
More than a milestone, Dirty 30 reminded everyone why Snake River Brewing still defines Wyoming craft beer, original, playful, and proud of its roots.
